Ecommerce syllabus

COMMON CORE-3     E-COMMERCE AND GENERAL INFORMATICS

Instructional Hrs-72

Credit-4

OBJECTIVE-           The objective of this course is to make the students familiar with the mechanism of conducting business transactions through electronic media.

MODULE-1     Overview of Electronic Commerce-Introduction to E-commerce � Concepts, features and functions � Operation of e-commerce � Infrastructure for E-commerce �Application of E-Commerce in Direct Marketing and Selling, Value Chain Integration, Supply Chain Management, Corporate Purchasing, Financial and Information Services

                                                                             (12 hrs)

MODULE-2     E-Commerce Models and Strategies -Types of E-commerce : B2B, B2C, C2C �C2B- Business Models for E-Commerce- Brokerage Model, Aggregator Model, Info-mediary model, Community Model, Value chain model, Manufacturer model, Advertising Model, Subscription model- Electronic Data Interchange � Mobile Commerce and Web Commerce - Introduction to ERP-Components.

                                                                             (18 hrs)

MODULE-3     Electronic Payment Systems -Overview of Electronic Payment Systems, Cybercash (Customer to Merchant Payments, Peer to Peer Payments, Security).Smart Card (Card Types, Closed or Open Security, Privacy, Card Costs, Non Card Costs), Electronic Banking, Electronic Fund Transfers.

                                                          (12 hrs)

MODULE-4     E-Commerce Security-Introduction to Security � Passwords � Viruses � Firewalls - Encryption (PGP, SHTTP, SSL) - digital signature � digital certificate - other security measures

                                                          (12 hrs)

MODULE-5     Setting up of E-Commerce Business-Web development � Promotion of the web sites �Trust building � Loyalty building � Marketing and branding - Online transactions �Management and control � Product delivery � Settlement.

                                                         (18 hrs)

SUGGESTED READINGS

1.     Doing Business on the Internet E-Commerce (Electronic Commerce for Business) S. Jaiswal,Galgotia Publications.

2.     E-Commerce: An Indian Perspective, P.T.Joseph, S.J., PHI.

3.     Web Commerce Technology handbook: Daniel Minoli and Emma Minoli, TMH

4.     Business on the net: An Introduction to the �whats� and �hows� of e-commerce: Agarwala and Lal, Macmillan India Ltd.

5.     E-Commerce, the Cutting Edge of Business: Kamalesh K Bajaj and Debjani Nag, TMH

6.     E-Commerce: Schneider, Thomson Publication